Nike & CL17 Expand Partnership
Congratulations to our partners Nike on being a finalist for the Corporate Community Impact Award at the ESPN Sports Humanitarian Awards. They were a finalist for their Nike Community Ambassador program, which utilizes a CL17-designed curriculum and methodology, to give Nike store employees around the world the opportunity to share their love of sport with the next generation. Last year more than 5,400 store employees in 24 countries served as Nike Community Ambassadors, volunteering as coaches in their local communities to help get kids playing so they can reach their full potential. The Awards took place in conjunction with the 2020 ESPYS on June 21st.
We are delighted to announce that CL17 is now working with Nike to provide urgent relief while creating a long term educational pathway for children to stay safe in these incredibly challenging times. This is the first program which addresses play-based education during COVID-19 in addition to emergency needs.
Thanks to Nike’s support Cl17 and our partners working on the front lines of the COVID-19 response in Colombia, India, Indonesia, and the Philippines will be provided funding for the items their communities need including food, soap, face masks, and essential items. Leaders from our partner programs in these countries will be given the resources they need to find creative ways to use play to address the pandemic. In addition, partners in 5 other countries will be given our play-based educational resources to encourage their beneficiaries to stay physically active and mentally well.
Our COVID-19 response partnership with Nike has provided essential funding to community-based organizations to distribute vital goods to the community while building a long-term educational pathway for youth. For example:
In Indonesia Uni Papua FC are distributing rice and masks to at-risk families while providing football-based educational sessions about preventing the spread of COVID-19.
In Philippines FundLife are distributing food and female hygiene packs while designing safe play-based educational sessions which will focus on mental-well being of youth when restrictions allow.
In Colombia Niñas sin Miedo are distributing hygiene items and antibacterial gel while delivering educational sessions to girls focused on how to support each other during lock down.
In India Slum Soccer are providing ration and hygiene kit to 40 underserved families in Nagpur while delivering their ‘Be Careful, Not Fearful’ play-based program which teach youth about issues such as social distancing, hand-washing, and fact-based decision-making.